Friday, July 3, 2009

BEYONCE new fall clothing line SASHA FIERCE by Dereon

da BLITZ in the INDUSTRY


http://images.teamsugar.com/files/upl1/0/88/44_2008/36c417c1f04a0477_Beyonce102808.jpg
Beyonce Brings Her Sasha Fierce To Clothing Stores

Beyonce is set to bring her Sasha Fierce alter ego to her House of Dereon line this fall with a new range of clothing and accessory choices.

Beyonce and her mother Tina Knowles were inspired by the popular singer's "daring and outgoing" stage personality Sasha Fierce, which was also he focus of her latest LP I Am... Sasha Fierce, says the New York Daily News.

"The line really exudes a different side of my personality, which I am grateful that I can express," Bey said before adding that her line is for "the confident, sensual and daring side of a woman... and there is a little Sasha Fierce in every girl!"

The collection is said to include handbags, shoes, lingerie, and much more, with price tags ranging from $20 to $125.


Beyonce’s uber-edgy alter ego Sasha Fierce is about to get into more than just music; she’s also getting her own clothing line.

Joining Beyonce and her mother Tina Knowles’s junior line, Dereon, the Sasha Fierce line will debut just in time for back to school shopping.

Sasha’s fierce frocks — which are inspired by Beyonce’s stage costumes from her successful I Am… world tour — will include pieces heavy on bold accessories that mix and match metals with an emphasis on black and faux leather. But it won’t be all about clothing. The line will expand to shoes, handbags, and oversized sunglasses.

You can purchase Sasha Fierce items in Macy’s, Dillard’s, and specialty stores Jimmy Jazz and Against All Odds



Beyonce and her mother started the line back in 2005.

At press time, the Sasha Fierce collection was scheduled to hit stores this fall.


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